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TEXASgenuine Brand Rollout (Interactive Training Module)

Rating: 3.1/5 (20 votes cast)

Dr. Pam Cox-Otto: Interact President & CEO presents:
Texas Higher Education Coordinating Board (THECB) hired Interact Communications to create a brand that would serve the career and technical education program needs of the entire college system.
Creating a brand for 54 community and technical colleges requires substantial data collection and analysis. The goal of the research is to make sure that all communities and schools have an emotional understanding and tie to the brand for the system. Each of the 7 regions of Texas was considered in the research as well as multiple demographics including external audiences such as high school students, parents of high school students, general community needs, business and industry needs, and internal audiences such as current college students, faculty, staff, administration, and college alumni.
(This is a Free Resource)

Texas Higher Education Coordinating Board (by: Pam Cox-Otto)